Shares of WK Kellogg soared more than 50% on Wednesday following a report that chocolate maker Ferrero is close to a roughly $3 billion deal to buy the cereal company.
The Italian company known for its circular hazelnut chocolates could finalize an acquisition of the legacy breakfast foods business as soon as this week, the Wall Street Journal reported, citing people familiar with the matter.
WK Kellogg, which makes U.S. childhood staples like Froot Loops and Frosted Flakes, spun off into a standalone company in 2023. A separate publicly-traded business, Kellanova, now houses snack brands like Pringles and Cheez-It.
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