Airline NDC and travel bidding: The new era of airline distribution ...Middle East

Airlines face a challenge: they struggle to make a profit and please diverse passenger groups at the same time. Traditional ticket sales work well for basic flights, but fail at upselling upgrades, meals, or eco-options, because legacy systems weren’t built for personalization or sustainability.

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Airline NDC and travel bidding: The new era of airline distribution ...Middle East

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