Reinventing Hotel Marketing in the Age of AI: Customised Campaigns Now Within Reach ...Middle East

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Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will overtake OTAs as the dominant channel by 2030. As a result, relationship marketing, particularly email marketing, remains underutilised despite its vast potential. With global email marketing revenue projected to reach $17.9 billion by 2027, the channel’s growth shows no sign of slowing down. However, artificial intelligence (AI) now offers a unique opportunity to reinvigorate this channel, driven by several factors: the evolution of the GDPR framework promoting consent-based relationships, social media fatigue, and a growing need for more authentic and relevant guest engagement.

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