How much should B2B tech company invest in sales & marketing? ...Middle East

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How much should B2B tech company invest in sales & marketing?
How much should a B2B tech startup spend on marketing? This is one of those questions that keeps resurfacing, especially when funding is tight and expectations are high. The usual expectations for marketing are simple: build hype for the company and drive lots of leads. That’s what founders, execs, investors, and frankly everyone wants.

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