Mountain Dew fans are famously loyal to the brand, so much so that some have even tattooed the soda brand’s logo onto themselves to prove their devotion.
But what happens when the brand you love changes its logo, making your ink outdated?
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Mountain Dew has a solution for that. After announcing an updated logo in October, the brand has teased it a few times on social media, prompting fans to celebrate the brand, stating that they have “been waiting a long time to see the Mountain put back into Mountain Dew.” Now, it’s hitting shelves nationwide, and to celebrate, Mountain Dew is launching a sweepstakes for its most dedicated fans.
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In a statement shared with Parade, Mountain Dew revealed that, from May 6 through 31, it “will be giving fans who’ve permanently inked the Mountain Dew logo on their bodies a chance to update their tattoos alongside the brand’s refresh.”
Contest winners will receive an all-expenses-paid trip to Las Vegas, where they’ll get a new Mountain Dew-inspired tattoo from Mario Barth’s Starlight Tattoo Studio at Mandalay Bay.
Though Mountain Dew is refreshing its logo, it’s looking to the past in other ways, with a new commercial that revives its 1980s jingle “Gimme a Dew” with a little help from a brand character called the Mountain Dude, who was introduced in 2024.
Next: Mountain Dew Fans Celebrate Launch of Long-Awaited Flavor: ‘It’s So Good’
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