CHIPOTLE has launched a huge menu shakeup with 15 new items for burrito season.
The iconic fast food chain is celebrating March Madness with offerings inspired by the USC women’s basketball team.
It was announced on Monday that the company would be debuting it as a digital menu inspired by an entire team.
This includes 15 options exclusively available on the app, as reported by Yahoo!.
The items will be available throughout the USC women’s basketball tournament run.
It is called “Fight on”, and comes with 15 distinct menu items for the team members.
It marks the first time that Chipotle has launched a digital menu.
Chipotle is making other changes that are set to come out soon, as reported by The US Sun.
Burrito season is here and Chipotle is launching a fresh recruitment campaign to make sure its 3,700 restaurants are properly staffed for the March-to-May rush.
The company is seeking to attract and crucially retain workers with improved benefits and career opportunities.
In 2024, the company promoted 23,000 employees.
Starting this year, all Chipotle workers will get free access to the Calm app, a popular mindfulness and meditation tool.
Employees can also earn an extra month’s pay through a crew bonus program.
Chipotle says workers enrolled in its education program are twice more likely to stay with the brand.
Participating workers are six times more likely to move into roles in management.
Additionally, 85% of restaurant management promotions coming from within.
The 15 USC menu items coming to Chipotle
The JuJu Watkins Bowl White rice, Chipotle Honey Chicken, fresh tomato salsa, fajita veggies, cheese, guac and sour cream The Kiki Iriafen Bowl Brown rice, half chicken, half steak, pinto beans, fresh tomato salsa, roasted-chili corn salsa and tomatillo-green chili salsa The Rayah Marshall Quesadilla Chicken fajita quesadilla with extra brown rice and sour cream The Vivian Iwuchukwu Burrito White rice, double chicken, light black beans, roasted chili-corn salsa, extra cheese and sour cream (double wrapped tortilla) The Rian Forestier Quesadilla Chicken fajita quesadilla with extra white rice and Queso Blanco (w/extra tortilla) The Avery Howell Bowl White rice, steak, fresh tomato salsa, Queso Blanco, cheese and guac The Clarice Akunwafo Bowl Extra white rice, chicken, extra black beans, extra cheese, extra fresh tomato salsa, extra roasted chili-corn salsa, tomatillo-green chili salsa, tomatillo-red chili salsa, sour cream and guac The Aliyah Gayles Bowl Brown rice, chicken, pinto beans, roasted chili-corn salsa, sour cream, cheese Queso Blanco and lettuce The Laura Williams Bowl White rice, steak, black beans, lettuce, sour cream and cheese The Kayleigh Heckel Bowl White rice, chicken, black beans, cheese, sour cream and lettuce The Malia Samuels Bowl White rice, steak, black beans, roasted chili-corn salsa, tomatillo-red chili salsa, cheese, guac and lettuce The Kennedy Smith Quesadilla ½ chicken, ½ steak quesadilla with white rice, roasted chili-corn salsa and Queso Blanco The Dominique Darius Bowl White rice, chicken, half pinto beans, half black beans, fresh tomato salsa and roasted chili-corn salsa The Brooklyn Shamblin Bowl White rice, steak, black beans, fresh tomato salsa, cheese, sour cream and lettuce The Talia von Oelhoffen Bowl Brown rice, chicken, fajita veggies, Queso Blanco and lettuce“We’re committed to bringing in the best candidates who share our values and onboarding them as efficiently as possible,” Ilene Eskenazi, Chipotle’s Chief Human Resources Officer said in a statement.
“‘Burrito Season’ presents candidates with an opportunity to start here, stay here, and reach their career goals with us,” Eskenazi said.
Chipotle is leaning on AI to help them achieve their target.
Ava Cado, the brand’s virtual hiring assistant, has reduced hiring times from 12 days to four.
The chatbot, launched in partnership with AI firm Paradox, chats with candidates, schedules interviews, and sends job offers.
Since its rollout, the system has nearly doubled applicant numbers and also raised completion rates from 50% to over 85%.
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