For the North Thompson area, the domestic visit interest comes with recent provincial legislation which will officially add 33 hectares of land to Wells Gray Provincial Park near Clearwater. The District’s mayor, Merlin Blackwell, says that’s positive news for the park.
“There’s been people working on that for years and years,” notes Blackwell, “But specifically to new tourism coming to Wells Gray Park, I think that Canada once again will be seen as a safe space. We saw that pre-COVID with some of the terrorism that was going on in Europe. We saw an increase there.”
Granted, Blackwell says Clearwater’s RV visitation is dependent on the recovery state of Jasper’s tourism sector after wildfire damage. But any bump in interest to regional vacations would translate to a noticeable economic benefit.
“When I was running Wells Gray Park, I think we saw about 425,000 visitors per year to the area. That’s, I believe, about $35 million to $40 million annually. A lot of these visitors are from Europe. They have a lot of money to spend and they’re here to do experiences like whitewater rafting or overnight stays,” explains Blackwell.
There’s early indication of a strong summer season as bookings start to fill up for Canadian trips. For those who have booked a trip to the U.S. with Wells Gray Tours, Neave points out that his company is Canadian.
“Even if you have a tour booked to the USA, you are buying it from us, and you’re supporting… well, we have 32 employees who are supported by you buying a tour from us even though we may be taking you to the U.S.A.” adds Neave.
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