Content Marketing - hotelier’s least utilized tool to increase direct bookings ...Middle East

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Content Marketing - hotelier’s least utilized tool to increase direct bookings
Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and media channels. Typically, content marketing does not explicitly promote a price or discount, but is intended to stimulate interest in the hotel products and services.

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