ALDI fans were let down after the grocer giant confirmed it had gotten rid of a popular breakfast product.
The chain altered the recipe of its Millville Protein Oat Pancake Mix, discontinuing the original formula and upsetting shoppers.
Aldi’s Millville Protein Oat Pancake Mix is a staple among shoppers, providing a delicious and protein-packed breakfast.
“These are some of my favorite pancakes,” raved one fan on Reddit.
“The oat adds another texture and flavor element that takes a normal plain boring pancake to another level plus you get the benefit of the added protein and fiber.”
“This is a fav in our house!” said another user.
However, Aldi switched up the formula for the beloved pancake mix according to shopper reports, leaving some fans up in arms over the change.
“Bring back the precious oat pancake mix,” pleaded one fan on X following the recipe swap.
“The news ones with refined powder are extremely bad. Those are nothing but cement for the stomach.”
Aldi quickly addressed the customer’s complaint.
“We’re sorry to hear you aren’t a fan of the oat pancake mix!” wrote the German grocer, providing a product feedback form for the shopper to leave comments for the customer service team.
STORE BRAND LOVE
Aldi sells over 90% store brands, and of its most popular private label brands is its Millville line of breakfast foods.
The Aldi brand encompasses products such as granola, oatmeal, energy bars, and cereals, with the latter staple competing with popular name brands.
Millville cereals feature generic versions of beloved cereals like Frosted Flakes, Shredded Wheat, and Raisin Bran.
They are manufactured by Malt-O-Meal, a part of Post Consumer Brands – the company behind Honey Bunches of Oats, Grape-Nuts, and Honeycomb.
Customers have raved over the private label cereals, calling them a superior alternative to name brand products.
“If you are looking for an alternative to your favorite Kellogg’s products look into Millville which is produced by Malt-O-Meal,” wrote one X user.
“You can find almost everything from cereal to pop tarts and they taste BETTER. They sell them at Aldi!”
Private Label Aldi Brands
Over 90% of products at Aldi are private label brands. Some of Aldi's popular store brands are:
Mama Cozzi’s pizza L’Oven Fresh baked goods Baker’s Treat sweets Reggano pasta Appetitos frozen appetizers Simply Nature organic foodsAnother fan critiqued popular General Mills cereals like Honey Nut Cheerios for having high fructose corn syrup and being produced with genetic engineering.
“Aldi’s Millville brand – no high fructose corn syrup, non-gmo, cheaper and same taste!” they praised.
While the Millville breakfast staples have a similar taste to the originals, they are priced much cheaper.
Because the store brand is manufactured exclusively for Aldi, the grocer is able to cut overhead costs and offer the products at a lower price point.
Check out these other stories from The U.S. Sun on Aldi savings.
A $4 viral hair product is back in stock and shoppers call it an Olaplex dupe but it’s 85% cheaper.
Plus, a mom scored an Aldi haul for just $56 – the groceries lasted four days but the price of eggs was the real showstopper.
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