South Carolina women’s basketball has been a golden standard throughout Dawn Staley’s tenure leading the program. The reigning national champs are 21-1 overall and undefeated in SEC play while ranked No. 2 nationally.
One of the secrets Staley has shared to South Carolina‘s success rests in its elite practice squad. Known as “The Highlighters,” the Gamecocks use an all-men practice squad to scrimmage against during practices.
Staley has pointed to that unit as a key to her program as a way that allows South Carolina to prepare in ways that other teams do not. That practice squad also received a unique NIL deal recently.
Believed to be one of the first of its kind, The Highlighters received a deal with OOFOS recovery shoes. It is the first practice squad to receive a deal through OOFOS.
The Highlighters finally getting theirs – we love to see it! pic.twitter.com/HsyZVcew7I
— South Carolina Women's Basketball (@GamecockWBB) February 5, 2025RELATED: Don’t miss out on DFS action in the Super Bowl! Take advantage of our Underdog Fantasy promo for the best offers.
Dawn Staley herself reacted to the news on social media, expressing her appreciation for the unit and their hard work and dedication:
Yeah yeah yeah my guys! Thank you so much for all you for us everyday! Love and appreciate you!!! t.co/e5j8PYkY6s
— dawnstaley (@dawnstaley) February 5, 2025Throughout Staley’s tenure, South Carolina has captured 3 national championships, including last season. For their contributions, Staley has said The Highlighters receive rings any time the Gamecocks win, and now they’ll get a bit more love through their own NIL deal.
South Carolina women’s basketball practice squad lands unique NIL deal Saturday Down South.
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