Key stat: Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.
Beyond the chart:
Use this chart: Retail strategists can use this data to benchmark traffic against top competitors and identify areas for growth, optimize digital marketing campaigns to capture holiday shoppers earlier in the season, and leverage insights into rising players like Uncommon Goods to partner with or adopt similar product offerings.
Related EMARKETER reports:
Note: Data was provided to EMARKETER by Comscore.
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