Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem ...Middle East

What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly important as travelers begin to cash-in gift cards bestowed on them during the recent holiday season. Gift cards and other forms of alternative payment are becoming increasingly popular with consumers, with a recent Capital One study finding that the U.S. gift card market is expected to generate $324.5 billion in revenue in 2024 and grow 17.7 percent annually. Clearly, travelers still have more to give, and hoteliers must make the process as easy as possible to tap into this lucrative revenue stream.

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Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem ...Middle East

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