India vs Pakistan on new platform! Sony Sports buy media rights for Asia Cup for Rs 1435 crore ...Middle East

Inside sport - Sport
source : Inside sport ( Middle East ) () 89
Sony Culver Max (Sony Sports) has won a major cricket broadcasting deal by securing the Asian Cricket Council (ACC) media rights for 2024-31. The company will pay US$170 million (Rs 1435 crore) for these rights, which is 70% more than what Disney-Star paid in the previous deal (US$100 million). Surprisingly, Sony was the only company that showed up for the bidding process, even though Jio-Disney was expected to participate. Cricket 7 mins

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