The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030 ...Middle East

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The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030
source : hospitality net ( Middle East ) () 43
By 2030, direct digital bookings are expected to reshape the landscape of hotel distribution, overtaking online travel agencies (OTAs) as the primary channel for global hotel reservations. Skift Research’s 2024 Hotel Distribution Outlook reveals that while OTAs currently dominate the market, hotels are increasingly focusing on direct digital channels to engage travelers more effectively and reduce dependency on intermediaries. This shift is projected to generate $409 billion in global hotel bookings through direct digital channels by the end of the decade, marking a pivotal transition in how consumers book travel accommodations.

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