The Deep Roots of Today’s Self-Development Industry ...Middle East

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The Deep Roots of Today’s Self-Development Industry
The self-development book genre, which helps readers improve themselves through introspection and nurturing skills, is extremely popular and is expected to generate $14 billion annually by 2025. A significant subset of the genre focuses on New Age spiritual practices. Some popular practitioners of today’s New Age spirituality blatantly call on the “other” world for guidance. New York Times bestselling author and speaker Gabrielle Bernstein, for example, helps readers tap into a universal source energy. Packaged in slick and aesthetically pleasing marketing materials, Bernstein’s books, such as Spirit Junkie and Super Attractor, gained millions of readers and landed her on Oprah’s

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