Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments ...Middle East

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Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments
Sports, broadcast TV and digital paced Paramount Global’s overall performance in the upfront ad market, Co-CEO Chris McCarthy said during the company’s second-quarter earnings call. “We are pleased with our upfront results, particularly in the context of the evolution of the ad market and the scale of new entrants,” he said. Linear volume on par […]

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