What Bruce Springsteen Can Teach the Music Business About Superfandom ...Middle East

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What Bruce Springsteen Can Teach the Music Business About Superfandom
As a music journalist, I tend to look at fan armies with only professional interest — what they mean for the industry and how I can make sure they won’t figure out where I live. Last week, however, I suddenly had to face the fact that I’m in one — and I have been for the last 35 years. And I realized that many creators might need to change the way they think about cultivating and keeping superfans. Related Bruce Springsteen Returns to Stockholm With an Energetic Show

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