Stop Feeling Bad About Sweating ...Middle East

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Stop Feeling Bad About Sweating
If you trust advertisements, the only way to survive this summer is with whole-body deodorant. Commercials for the product typically feature a hyper-earnest person confessing that they solved their odor problem by putting whole-body deodorant everywhere—and, yes they mean everywhere. At first glance, the whole-body deodorant phenomenon is a comical cash grab. If you can convince folks to apply deodorant beyond the confines of the armpit, so much more product will be sold, it would seem. But beyond the greed and absurdity, these products and their marketing both exemplify—and unfortunately exacerbate—our culture’s fear of sweat. [time-brightcove not-tgx=”true”] Although I think

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