NBCUniversal’s Olympics Promo Plan: Enlist Stars and Influencers to Get Word Out ...Middle East

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NBCUniversal’s Olympics Promo Plan: Enlist Stars and Influencers to Get Word Out
Last November, Steven Spielberg stepped onto an Industrial Light & Magic virtual production stage on the Universal Studios lot. Behind him, a virtual rendition of the Eiffel Tower and the Seine River began to move across the massive screens. Spielberg, however, was not shooting an upcoming film. He wasn’t directing at all. Spielberg was the […]

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