Glossier and women’s basketball ...Middle East

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Glossier and women’s basketball
Are beauty brands finally noticing women’s sports? Partly, yes. At least in the States, where female athletes are gradually gaining more recognition, not just for their talent on the field, but also for their charisma and sense of style. For instance, after E.L.F recently partnered with the Professional Women’s Hockey League, Glossier will become the first beauty partner and dedicated sponsor of the Women’s National Basketball Association (WNBA). This announcement comes ahead of this summer’s Paris Olympic and Paralympic Games and extends a collaboration that began in 2020 with a campaign for the brand’s Body Hero line featuring Izzy Harrison of the Chicago Sky.  The long-term agreement in

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