Unleashing Potential: Why motorsports deserves a spotlight in India ...Middle East

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Unleashing Potential: Why motorsports deserves a spotlight in India
New Delhi:  India is the largest two-wheeler market in the world with a collective number crossing over 0.35 billion and a whopping 21.4 million units sold in 2023 and a growth rate of 2.43% YoY, yet from a motorsport perspective, we are still evolving. Globally, motorcycle racing is segmented into off-road racing (both either on circuits or open courses), road racing, trials, speedway and track racing. In India, dirt biking, adventure, performance, and track racing are gaining traction, but there is a need for a broader product portfolio beyond the imports that dominate the market today. The high cost of bikes, spares, accessories, tracks, trainers, and physical opportunities remains a sig

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