Scoring Big: How Sport Tourism Impacts the Global Hotel Industry ...Middle East

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Scoring Big: How Sport Tourism Impacts the Global Hotel Industry
Sports tourism, as it’s called, is one of the fastest-growing sectors in the travel industry, according to the United Nations World Tourism Organization. Hotel room rates on Super Bowl weekend soared 257% compared to 2023, the biggest year-over-year spike for a first-time host city in NFL history. According to hotel data and analytics firm STR, Southern Nevada’s 172,707 rooms (at 393 hotels) charged a record average of $768 from Feb. 9-11.

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