How Neuroscience Is Leading the Next Wave of Skin-Care Innovation ...Middle East

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How Neuroscience Is Leading the Next Wave of Skin-Care Innovation
With how saturated the beauty industry has become, it's no longer enough for products to garner results. To win over beauty lovers, brands are banking on customers feeling something - transforming a regular skin-care product into an experience or event worth repeating. Similar to how nighttime products can prepare you for a restful sleep, a buzzy new category called "neurocosmetics" is gaining popularity in the emotional aspect of skin-care routines. The concept of neurocosmetics is based on the fact that hormones produced by the brain can impact skin function. For example, if you're stressed or going through a traumatic season, you might experience acne. Consequently, during a joy-filled

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