Should the Sustainability Benefits of In-Store Shopping Be Promoted? – RetailWire ...Middle East

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Should the Sustainability Benefits of In-Store Shopping Be Promoted? – RetailWire
A new university study finds that explicitly providing consumers with information on the environmental and social impact of home deliveries can help U.S. omnichannel retailers — or those with numerous stores — capture sizeable market share from Amazon while expanding margins. “We found that many consumers are committed to making more sustainable choices, but more than 80% of them do not inherently consider or understand the adverse sustainability implications of having online purchases shipped directly to their homes,” researchers from the Sam M. Walton College of Business at the University of Arkansas and Texas Christian University’s Neeley School of Business wrote in a column in the Harv

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