From Solos to Symphony: The Transformational Power of ‘Commercial’ ...Middle East

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From Solos to Symphony: The Transformational Power of ‘Commercial’
The HSMAI Foundation’s latest research, From Solos to Symphony: The Transformational Power of ‘Commercial’, authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector. Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in this era of transformation within the hotel commercial space.

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