Google reignites AR ambitions with Magic Leap ...Middle East

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Google reignites AR ambitions with Magic Leap
source : NY Times News ( Middle East ) () 41
Google struck a strategic partnership with once-hyped augmented reality (AR) company Magic Leap to combine efforts on the creation of immersive experiences, potentially ramping up competition with rivals including Meta Platforms and Apple. Magic Leap stated it has agreed to collaborate with Google to combine its expertise in optics and device manufacturing with Google’s technology platforms, although detail on what exactly the pair will be working on remains undisclosed. Google was one of many high-profile investors in Magic Leap, backing which helped it hit a $6.4 billion valuation in 2018. In the same year, the AR company secured a partnership with AT&T for the US operator to offer its h

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