From 360° displays to augmented reality: Technologies enhancing online shopping experiences ...Middle East

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The world of furniture and home design has undergone a fascinating transformation in recent years. Today’s consumers are more aware, more involved, and primarily, they want to take control of their home design. As a result, we are witnessing significant changes in consumption behavior, the technologies used in the industry, and the perception of professionals’ roles. The shift in consumer habits over the past decade is mainly due to technological advancements and the widespread presence of the internet. Traditional shopping, which was once primarily based on physical store experiences, has significantly declined as consumers increasingly turn to online platforms for their purchases. Thi

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