Soch goes international, opens first store in Canada

Homegrown ethnic wear brand Soch has made its offline foray into international waters by opening its first offline store in Brampton, Canada. The brand’s expansion into Canada reflects its vision of reaching the global Indian diaspora, Vinay Chatlani, CEO & co-founder of Soch told ETRetail. The omnichannel brand has also launched an exclusive website for Canada showcasing its collection. “Our strategy is to extend our presence into overseas markets with significant Indian-origin populations, and Canada aligns perfectly with that vision. We took the franchising route to foray into

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Last updated : 17 May 2024 clock 08:17 AM

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