How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom ...Middle East

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How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom
source : Variety ( Middle East ) () 26
Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers. Last year, he only had 72 hours. Marshall, a longtime second-in-command at NBCU’s ad-sales division, at about this time last year found himself unexpectedly in charge of the company’s “upfront” process — an annual sale of advertising […]

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