Premios Heat Awards Founder Diana Montes on How the Event Has Evolved Over 10 Years ...Middle East

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Premios Heat Awards Founder Diana Montes on How the Event Has Evolved Over 10 Years
Diana Montes was working in sales and sponsorships at the Latin Recording Academy in 2013 when Turner Media Group contacted her with an ambitious proposal: Could she create a Latin music awards show outside the United States to air on HTV, the Latin music channel then owned by TBS? It was a challenging idea because at the time, all major Latin music awards shows were produced stateside. “We decided to make a Latin music award for Latins, made in Latin America,” Montes says. She pitched the concept to multiple cities and countries and finally partnered with the Dominican Republic’s burgeoning tourist destination of Cap 

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