Lamborghini deepens ties with China as it goes electric ...Middle East

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Lamborghini deepens ties with China as it goes electric
ROME: Italian supercar maker Lamborghini presented its first-ever hybrid plug-in sports utility vehicle, the Ursus SE, at the 2024 Beijing International Automotive Exhibition on Thursday, reported Xinhua.The iconic company has a long history in China and has increased its presence at the exhibition in recent years.“Each year, the auto show in Beijing is an important part of our global strategy,“ Francesco Scardaoni, Lamborghini’s director for the Asia-Pacific region, told Xinhua.He said the show is an important window into Asia, enabling worldwide companies to participate in a market that sets the trend in terms of new technologies, whether related to the user experience, connectivity or ele

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