Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’ ...Middle East

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Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.

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