Global Hotel Alliance Releases New Report Revealing What Travellers Want Most From Loyalty Programmes To Mark Its 20th Anniversary ...Middle East

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Global Hotel Alliance Releases New Report Revealing What Travellers Want Most From Loyalty Programmes To Mark Its 20th Anniversary
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the perceptions, preferences and priorities of today’s travellers, leveraging the database of its global loyalty programme – GHA DISCOVERY – which launched in 2010.

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