The junk food industry is targeting our children ...Middle East

A gummy candy shimmies on stage, dancing to “Flashdance.” The music swells, it pulls a chain and is showered in multi-colored candies. The ad, for Nerds Gummy Clusters, was one of dozens of food ads that 123 million people saw during the 2024 Super Bowl. While the nostalgic soundtrack entertained adults, the cartoon candies are engineered to appeal to a different audience: children. And it works. Following the ad, my four-year-old shouted, “NERDS! Mom, can we buy them?!” Two weeks later, the ad’s influence was still palpable when she begged for them in the supermarket. A 30-second commercial seems harmless. However, new research from my lab shows that food marketing to kids is m

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The junk food industry is targeting our children ...Middle East

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