How AI Will Impact the Beauty Industry ...Middle East

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How AI Will Impact the Beauty Industry
Image Source: Getty/Jeremy Moeller / Contributor In September of last year, beauty enthusiasts from all over the country gathered at Sephoria in New York City to celebrate the latest and greatest the retailer had to offer. In a quest for a more immersive experience, brands had everything from games to product demonstrations to master classes. Still, one in particular stood out, thanks to its overt use of a slightly controversial piece of technology: AI. "Hi, I'm Maxine - but you can call me Max," Nars Cosmetics's artificial intelligence (AI)-generated ambassador said during the event. The character, dressed in the Sephora's signature black clothing, answered questions on everything from wha

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