NBCUniversal Expects Advertising Record for 2024 Paris Olympics, Will Benefit From Women’s Sports Boom ...Middle East

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NBCUniversal Expects Advertising Record for 2024 Paris Olympics, Will Benefit From Women’s Sports Boom
The 2024 Paris Olympic Games are shaping up to a blockbuster for NBCUniversal. According to Dan Lovinger, president, Olympic and Paralympic Sales, the company has already booked $1.2 billion in ad revenue for the games, which are still months away, and expects to surpass the advertising record for any Olympics (the 2020 Tokyo games nabbed […]

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