BritBox officially absorbed into ITVX as subscriber transfer date announced ...Middle East

BritBox UK will be fully absorbed into ITVX in a matter of weeks, with the standalone service set to cease operating on 30th April, it has been confirmed by the broadcaster. BritBox UK was launched in 2019 as a joint venture between BBC and ITV in a bid to compete with the likes of Netflix and Amazon, with ITV later buying the BBC out of its share in the UK business. When ITVX launched in 2022, all of BritBox’s content was absorbed by ITVX Premium, but subscribers were able to continue using the separate app and website. However, from the end of April, BritBox content will only be available to watch via ITVX or BBC iPlayer. Th

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Last updated : 11 March 2024 clock 04:13 PM

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BritBox officially absorbed into ITVX as subscriber transfer date announced ...Middle East

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