Is Wendy’s Surge Pricing Going to Become the New Normal?  ...Middle East

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Is Wendy’s Surge Pricing Going to Become the New Normal? 
How much your burger costs you might soon depend on when you’re hungry. In a recent earnings call, Wendy’s, the second-largest fast food joint in the U.S., shared that it will soon begin piloting a “dynamic pricing” model, in which prices will fluctuate throughout the day depending on demand. [time-brightcove not-tgx=”true”] In an earnings call on Feb. 15th, Wendy’s CEO Kirk Tanner said the chain will test “more enhanced features like dynamic pricing and day-part offerings along with AI-enabled menu changes and suggestive selling.” The change is expected to take effect in 2025 and is part of a $20 million investment in new digital menu boards that will enable the company to

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