The Scent Master: Hannah Yokoji of The Laundress ...Middle East

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The Scent Master: Hannah Yokoji of The Laundress
Laundry isn't sexy, but what if it could be? Aside from being a dirty job (literally), many products in the category aren't doing us any favors. It's filled with mass-market brands that, despite being effective, don't exactly stimulate the senses. They're housed in bulky, primary-color bottles with equally bright liquid inside, and the scents are a far cry from fine fragrances. Laundering clothes is a chore, and the products certainly make it feel that way. But one brand in particular has led the charge in making laundry feel a little more luxurious, and it's none other than The Laundress. Founded in 2004 by friends Gwen Whiting and Lindsey Boyd, who worked in the fashion industry, The Laun

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