The gym industry is rattled by a flabby January as customers resist membership plans over $10 ...Middle East

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The gym industry is rattled by a flabby January as customers resist membership plans over $10
A post-pandemic growth spurt for gyms in the US came to an abrupt halt in January, usually the busiest month of the year. Foot traffic to major gyms was flat from January 2023, according to mobile phone location data for 10 chains tracked by Placer.ai. January visits rose more than 40% in each of the past two years at the clubs, which include both closely held ones like Equinox Holdings Inc. and listed ones like Planet Fitness Inc. and Xponential Fitness Inc. The slow start may signal a tough year ahead if traffic doesn’t expand. Planet Fitness, seen as a proxy for the industry as it’s the largest listed chain, usually adds about 400,000 members in January, about a quarter of its 1.7 mill

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