Universal Music’s War on TikTok: Behind the Battle Plan ...Middle East

The music industry’s Cold War with TikTok just turned very hot — and extremely complicated. By the end of the month, Universal Music Group (UMG) will require the platform to take down music it controls even a small part of, by using what some music executives call “the nuclear option.” This will prevent some other rights holders from making money on TikTok — but at least some of them are cheering it on. On Jan. 30, the day before UMG’s latest deal with TikTok lapsed, the company announced in an open letter that “we must call time out on TikTok” and began removing its recorded music from the platform. After a 30-day gr

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Last updated : 05 February 2024 clock 10:36 PM

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Universal Music’s War on TikTok: Behind the Battle Plan ...Middle East

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