The Messenger Shutters After Doubling Down on a Failed Business Model ...Middle East

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The Messenger Shutters After Doubling Down on a Failed Business Model
The sudden shutdown of Jimmy Finkelstein’s The Messenger on Wednesday – eight months and $70 million after its launch — was the latest distress signal from the world of digital news media, where the business model of traffic-for-advertising has proved to be unsustainable.  Despite the failures of BuzzFeed, Vice and Refinery29 in 2022, Finkelstein still spent profusely to launch a start-up he was convinced could buck the trend. He offered salaries that were two and three times market rate for journalists in order to fill a newsroom that could make an instant impact on the marketplace, offering supposedly apolitical news to a nation that was already consuming its news on TikTok.  The post T

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