Could Taylor Swift Move the Needle on Already-Massive Super Bowl Ratings? ...Middle East

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Could Taylor Swift Move the Needle on Already-Massive Super Bowl Ratings?
Here’s a math problem for you: If the Super Bowl, which drew 113 million viewers last year, combines with Taylor Swift, who sold roughly 3.3 million tickets to her Eras Tour last year and over 6 million albums and whose recordings streamed on-demand 16.5 billion times in the U.S., according to Luminate, how many fans will tune in to the big game? Not even statisticians know, but the scenario could play out Feb. 11 if Swift’s boyfriend, Travis Kelce, and the Kansas City Chiefs win their playoff game this weekend. Just about everything Swift goes near experiences a consumption boost, from donuts in Kansas City to ho

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