Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year | AdExchanger ...Middle East

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Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year | AdExchanger
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind through a portal and falls into a world where the only word anyone can say is “Malkovich”? That’s kind of what it’s felt like to be writing about online advertising for the past three years. Cookies? Cookies, cookies, cookies. Cookies. COOKIES. Coooooookies. Privacy lawyers with ad tech vendors as clients know what I’m talking about. Ad tech companies want to know their cookie-related obligations under (proliferating) US state privacy laws, including whether sharing cookies counts as a sale of personal information and how to handle opt-outs.

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