Blend trend: Indo-Western fusion shines in world of fashion ...Middle East

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Blend trend: Indo-Western fusion shines in world of fashion
source : Bloomberg News Today ( Middle East ) () 54
MUMBAI — When Mumbai-based fashion designer Nadima Saqib started selling clothes to the Indian diaspora five years ago under her namesake label, she noticed that young women living outside the South Asian nation were not used to wearing traditional garments such as the shawl-like dupatta or the long, loose tunic known as the kurta. Instead, they would ask her to alter items into pieces such as a shirt to wear with a pair of jeans. That prompted Saqib to begin designing short tunics and styling them with matching trousers to create coordinated sets her clients would love. Since then, the designer has drawn inspiration from Indian embroidery, crafts and folklore, infusing traditional element

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