Burger King splashes out $1 billion for its largest franchisee in an attempt to ‘Reclaim the Flame’ ...Middle East

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Burger King splashes out $1 billion for its largest franchisee in an attempt to ‘Reclaim the Flame’
One research analyst told Fortune that “Burger King U.S. has been a laggard in terms of guest experience" and hopes to turn that around with the latest acquisition.

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