Amazon Wants to Turbocharge Its Sports Advertising Business, Too ...Middle East

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Amazon Wants to Turbocharge Its Sports Advertising Business, Too
2024 will be the year of advertising for Amazon and its Prime Video division. Later this month the tech giant will flip a switch and turn on ads for hundred of millions of Prime Video users (giving them the option of paying an extra $3 per month to remove them). But as excited as the ad industry is for Prime Video’s entertainment programming to get adds, Amazon’s sports programming has been in the ad business for years. And it intends to make it even bigger. “What’s amazing about Prime Video ads is that we have the ability to take this global reach and scale and premium content like live sports and Prime Video originals and pair that with performance and measurement capabilities th

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