NBCUniversal Expands Its One Platform Offering For Advertisers ...Middle East

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NBCUniversal Expands Its One Platform Offering For Advertisers
With CES set to kick off tomorrow in Las Vegas, NBCUniversal has announced an expansion of its tech-enhanced One Platform offering for advertisers. One Platform Total Audience, the media company’s AI-driven planning and activation suite of tools, is touted as a way for advertisers to attain unduplicated reach through a single media buy across linear […]

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