NBCUniversal Rolls Out AI-Driven Advertising Tool One Platform Total Audience ...Middle East

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NBCUniversal Rolls Out AI-Driven Advertising Tool One Platform Total Audience
Artificial intelligence is coming for TV advertising. NBCUniversal on Monday used CES to unveil the latest update to its One Platform ad platform, called One Platform Total Audience. And yes, it has AI. Mark Marshall, NBCUniversal’s advertising sales chairman, tells The Hollywood Reporter that the company is serious about incorporating machine learning into its ad […]

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