Why a 9-Month-Long World Cruise Is TikTok’s Latest Obsession ...Middle East

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Why a 9-Month-Long World Cruise Is TikTok’s Latest Obsession
TikTok is the perfect place to develop niche obsessions and find communities of like-minded content creators and consumers. And sometimes, those obsessions find their way out of their niche online spaces when they get popular, get shared across other platforms, and create discourse, causing audience sizes to balloon. From the #BamaRush craze of 2021, which saw the Alabama Sorority Rush take over the internet and even lead to a documentary on Max, to the private chefs of TikTok, who kick off each summer as they make their way to the Hamptons and give their followers a look into the world of the rich (and what they eat), the habits of others, especially when they do something unusual,

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